Smart Car’s Custom Wrap Program
Smart Car appeals to younger (before kids) and older (after kids) consumers who don't need space in their car for children, so our marketing strategy focused on shared values rather than age: open-mindedness, environmental awareness, and particularly, creativity. The Custom Wrap Program provides personalized options for the car's exterior, appealing to our targets creative side. They dream it, we wrap it. Our director was Phil Joanou.
Sponsored Instagram Post - Instagram users own photos demonstrate how infinitely customizable the wrap program is.
Social - Smart Car owners can design their wrap at smartusa.com/CustomWrapDesign. From there they are encouraged to share it on social media where their friends and followers can vote on the best design.
Display - Banner ads directed people to smartusa.com/CustomWrapDesign
Wild Postings - Die-cut posters demonstrate how infinitely customizable the wrap program is.
