For ten years I’ve lived and worked in New York City. My first job was at DeVito/Verdi, a boutique shop where creativity ruled the day. Sal DeVito taught me advertising. More importantly, he taught me never to settle because there’s always a better idea. His lessons guide me to this day.
Next was Merkley+Partners, a bigger shop with bigger brands. I learned automotive on Mercedes-Benz, fast food on Arby’s, and packaged goods on Tic Tac. It was here I broadened my scope and brought my ideas to a larger stage.
After a few years, I traded Mercedes-Benz for Maserati at McgarryBowen. Our work for Ghibli took on the BMW 5 Series and Mercedes-Benz E-Class. Our campaign was the “Absolute Opposite of Ordinary”.
Then a return to small agency life at StrawberryFrog. Scott Goodson taught me how to tap into cultural movements. In todays media landscape it’s not enough to be clever. If your work doesn't hit a cultural nerve you’re simply making static.
Now this past year, my busiest yet; a partnership with Star Wars, the launch of the newly designed Nissan LEAF and a Times Square take over. I worked with Industrial Light and Magic, Logan Studios, and Shawn Levy, director of Stranger Things. It's been a lot of fun.
Every brand, every agency teaches me something new. Throughout my career I’ve had more mentors than I can list. Now I’m working hard to return the favor.