Chase Digital Technology
Chase offered powerful digital banking tools, but many customers found them intimidating. We developed a campaign comparing the ease of using Chase technology to the years of practice required to master a skill.
My role encompassed concept development and art direction through production, working on set with director Brian Beletic on four films and accompanying branded content.
Partner: Malaika Danovitz ECD: Ahmer Kalam Director: Brian Beletic
Reels - “Chase Presents”
We extended the campaign through a series of branded films exploring the dedication behind each performer's success and how Chase technology supports their demanding lives.
My role included concept development, art direction, and production across the series.
Stories
Stories are used to promote and link to the branded content on Reels
Landing Page
Display
The display ads directed viewers to Chase.com/HowYouBank, where they could access a collection of tutorial videos featuring Serena Williams, The Rockettes, and Tim Morehouse showing how to use different Chase technologies.
Influencer Content
To promote the campaign, we utilized the social media accounts of Serena Williams,
The Rockettes, Tim Morehouse, and Nick Cannon.
Business Banking Film
A Few One-Offs
Chase Freedom
Credit cards are like video games. You run around collecting points
Partner: Malaika Danovitz. ECD’s: Ahmer Kalam, Albert Kelly
Regional Super Bowl Commercial
Chase was growing in the Jacksonville, FL area by building from scratch, unlike their usual method of buying existing banks. To gain community support, we launched a Superbowl ad to introduce themselves. This became the standard for future market expansions.
Partner: Malaika Danovitz ECD’s: Ahmer Kalam, Albert Kelly