Buzzed Driving is Drunk Driving

Most drunk driving campaigns focus on catastrophic accidents. But research showed that many drivers dismiss those consequences as something that happens to someone else.

We took a different approach, highlighting the immediate financial consequences of buzzed driving to make the risks feel more personal and difficult to ignore.

My role spanned concept development, art direction, and production, collaborating with director Ian McKenzie.

Uber Partnership - "A Saturday evening without Uber"

Uber is a great way to keep drunk drivers off the road. It's also cheap compared to the costs of driving drunk. By mimicking the familiar Uber receipt we can give people a shock and drive our point home.

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