Confidence Starts Here
Instead of pushing parity products like checking accounts and mobile apps, SunTrust wanted to address the financial hardship facing the average American. So together, we created onUp.com. A site designed to ignite a conversation around money. The site was promoted through an integrated campaign of TV, digital, and social content. All messaging was held together by our mantra "Confidence starts here".
Creative Team: Rachel Reno / Kevin Gladwin ECD: Tyler DeAngelo Director: Fredrik Bond
Look and Feel
To create the look of onUp.com and its related promotional materials I worked with photographer Jake Chessum.
Website Design - onUp.com
SunTrust Private Wealth Reserve
To create the look and feel of Private Wealth Reserve I worked with Swedish photographer Mattias Edwall.