Instead of pushing parity products like checking accounts and mobile apps, SunTrust wanted to address the financial hardship facing the average American. So together, we created onUp.com. A site designed to help people become more confident with money. The site was promoted with a national Super Bowl commercial and an integrated campaign of digital, social, OLV, and OOH. It contains a Buzzfeed-like quiz, budget calculators and financial toolkits. As of 2019 over four million people have participated in the onUp movement.
Creative Team: Stuart Fink / Kevin Gladwin ECD’s: Craig Love / Shayne Millington
Case Study Video
Look and Feel
To create the look and feel of onUp.com and its related promotional materials I worked with photographer Jake Chessum.
Website Design - onUp.com