SunTrust Bank bought the naming rights to the new stadium of the Atlanta Braves. The below spot celebrates the new park while also speaking to the banks mantra “Confidence starts here”.
Creative Team: Rachel Reno / Kevin Gladwin ECD’s: Scott Goodson / Tyler DeAngelo Director: Fredrik Bond
Instead of pushing parity products like checking accounts and mobile apps, SunTrust wanted to address the financial hardship facing the average American. So together, we created onUp.com. A site designed to help people become more confident with money. The site was promoted with a national Super Bowl commercial and an integrated campaign of digital, social, OLV, and OOH. It contains a Buzzfeed-like quiz, budget calculators and financial toolkits. As of 2019 over four million people have participated in the onUp movement.
Book Design - In order to generate excitement for onUp.com from within the company, I designed a book for all SunTrust employees. The copy is written by Stuart Fink.
Site Design - onUp.com
To create the look and feel of onUp.com and its related materials I worked with photographer Jake Chessum and Picture Farm. The full day shoot consisted of eight talent and a lot of trampolines. The goal behind the sites design and imagery was simple - it shouldn’t look like a bank. It needed to be a soft branded experience. This is not a place to sell checking accounts, it’s a resource for financial empowerment.
Creative Team: Stuart Fink / Kevin Gladwin / Rachel Reno ECD’s: Craig Love / Shayne Millington
In-Branch Posters - I designed a series of in-branch posters, OOH and digital banners to coincide with the release of the Super Bowl commercial. All work was made to generate awareness of onUp.com
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Press - See full article here