Technology that Moves People
Nissan is at the forefront of semi-automonous driving. It is offering technology never before available at it's mid-range price point. To promote this we needed a new brand platform. So in 2018, Nissan got out of the automotive industry and became a technology company. A technology company that moves people. The launch of the all-new 100% electric Nissan LEAF was the platforms centerpiece and halo vehicle. For the launch of Rogue a partnership with Star Wars further advanced the tech based platform.
Experiential / Times Square take over
The 2018 Nissan LEAF launch
Print - It looks like a cologne ad, but it smells like zero emission.