So You Can
Chase has the best technology available. But like most things new and technical, people have been slow to use it. They think it's too complicated. This campaign aims to change that.
The 360 campaign includes a long-form content series, television, how-to videos, new site design, digital ads, social posts, instagram take-overs, sponsorship tie-ins, print, outdoor, and in-branch advertising.
OLV - A series of long form videos accompanied the broadcast spots. The series is called Chase Presents. The videos provided an in-depth look at what it takes for these athletes/artists to be the best at what they do.
Display - Display ads directed people to Chase.com/HowYouBank. Here people could browse a library of videos where Serena Williams, The Rockettes or Tim Morehouse demonstrate how each Chase technology is used.
Posters - - I worked with Photographer Colin Erie on all still photography.
Influencer Strategy- We leveraged the social media accounts of Serena Williams, The Rockettes, and Tim Morehouse to promote the campaign. Each influencer took turns taking over Chase's Instagram account.
Long Form Social Content
Classic video games are all about running around collecting points. So are credit cards.
Chase was expanding into the Jacksonville, Florida market. Typically, Chase enters a new market by purchasing a pre-existing bank. Jacksonville was different. Chase was entering the region cold. They needed a simple idea that would endear them to the community. This spot introduced Jacksonville to Chase during the Superbowl. It's now the template for introducing Chase to future new markets.
Regional Superbowl Spot - Paul Gay directed.