Most drunk driving campaigns focus on the worst case scenario, a car accident. This approach doesn’t work, people block it out. A gruesome car crash is too unthinkable for most, people tell themselves "it won't happen me".
We took a different approach. We focussed on the financial consequences of simply being caught driving over the limit. A bill that is much hire than most realize.
Uber Partnership - "A Saturday evening without Uber"
Uber is a great way to keep drunk drivers off the road. It's also cheap compared to the costs of driving drunk. By mimicking the familiar Uber receipt we can give people a shock and drive our point home.