Too many drunk driving campaigns focus on the wrong thing, a car accident. This focus on the worst case scenario doesn't break through. People block it out. A gruesome car crash is too unthinkable for most, people think "it won't happen me".
We took a different approach. We talked about the financial consequences. We talked about the large very bill you will pay for simply being caught driving over the limit. A bill much hire than most realize.
Uber Partnership - "A Saturday evening without Uber"
Uber is a great way to keep drunk drivers off the road. It's also cheap compared to the costs of driving drunk. By mimicking the familiar Uber receipt we can give people a shock and drive our point home.